About B97.5 WBBA Radio

WBBA Radio first signed on the air on December 1, 1954 at 1580 on the AM Dial with 250 Watts of Power.  In 1966, WBBA-FM was added originally with 3000 watts of power at 97.7 FM.  In 1988, WBBA moved to its present dial position of 97.5 FM and upgraded its power to the current 10,000 Watts.  The WBBA call letters stand for We Broadcast Better Agriculture. (And We Do!) , For over 70 years, WBBA Radio has been your voice on the farm!

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In 2000, WBBA-AM went off the air and programming from then on was only heard at 97.5 FM.  The station was founded by GB Meyer, who owned the station until 1988 when it was sold to St Louis radio personality Gary "Records" Brown who also owned WJBM AM in Jerseyville.  Upon Brown's passing WJBM and WBBA were sold to D&J Two River Radio under the management of David Fuhler. 

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An unfortunate legal dispute led to the station ending up going through a couple of operators who had the station a brief period.  In May of 2024 after a failed sale, WBBA went off the air for the only time in its seven decade history for nine months.  During that time, WJBM was sold to a local businessman in Jerseyville.

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In February of 2025, Jim Fishback's Jimmy Fish Media entered into a time brokerage agreement with a three year purchase option we plan to execute soon.  Longtime Missouri broadcaster Mike Batchelor, who also manages KMRV FM in St Charles is acting as station manager.  Jim Fishback is also the owner of WGGH Radio in Marion, IL in the far southern part of the state.

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  Our goal is to build WBBA back to its former glory, but also bring it into the 21st Century.

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Our New Format is Hot Adult Contemporary music to appeal to adults 25-54 years of age along with local news, sports, weather, ag reports and St. Louis Cardinals Baseball.

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How can B97.5 WBBA Radio Work for You?  Drop us an email at info@b975radio or call 636-748-0777 today! 

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